We help you reach Portugal's top journalists and media outlets
Get your message heard and make a real impact with your story
Access more than 500 media contacts
Our database has +500 media contacts from +50 outlets that we can help you reach.
Unlock media coverage
Use your time wisely and let the media relations work for you. We'll help you craft your message and spread it while you manage your company and lead the way to greater things.
Track your progress
We’ll let you know about your story’s reach - where it’s been published or mentioned and your Return on Investment. You’ll also get a clipping report at the end of the campaign.
Customize your distribution
Let us know which industries you want to target and what's the goal of the communication. We'll work on creating the perfect press release to highlight your message.
Improve your SEO Authority
We’ll place you and your story on top media outlets, which means more authoritative backlinks from news pages to your website. This will boost your SEO ranking.
How it Works
Step 1

Explore how the process works and what to expect
Step 2

Fill out the dedicated form with all the relevant details
Step 3

Make sure to share all the info to target this communication
Step 4

Pay in advance! Each campaign costs 750€
Step 5

We execute the desired work and measure performance
Step 6

Brand awareness unlocked. You're ready to sell and hire
FAQ's
Do you have doubts? Scroll through the sections and find your answer.
Press Play is a Media Relations service that helps companies achieve visibility among Portugal’s media. This notoriety is achieved through launching press releases curated to the right media outlets and journalists.
To help companies, we have a dedicated admin-email through which you can share your questions, doubts, or suggestions. We will make sure to answer you as fast as we can (under 24 hours).
Yes! Once you go through the payment stage, we’ll get your submitted information and manage it only for the internal communication process.
The press release will be spread across our database. Press Play will not share the names of journalists but it will share the results after the campaign is finished.
Based on the information you provide us we generate a first draft and you have the flexibility to review and modify it - together with us - before we launch it. You'll be able to request up to two reviews and never after it was launched.
Yes, you can and should include visual media in your press release to make it more engaging and informative. You can attach those resources and multimedia files to the form you use to share information with us.
Yes, you can include the contact information of multiple individuals who would be best suited to provide interviews or share important information related to your press release.
Press Play offers you the flexibility to send a variety of press releases, so you can choose the type that best fits your needs. You can send news about your company's recent achievements, such as winning an award or reaching a major milestone. You can also share information about new partnerships, executive hires, product or service launches, fundraising events, or even mergers and acquisitions, for instance. It's crucial to say that all the communication for media in Portugal should be about topics that impact the reality of our country. We will help you understand what will work better.
If you need to make changes to your press release after it has been scheduled, you can contact Press Play's team and let them know what needs to be updated. We will work with you to make the necessary edits and ensure that the correct information is included in the final version of your press release. Note that you can ask for two reviews before the press is scheduled. After this, no additional changes are allowed because they may affect the distribution timeline or impact its effectiveness. That's why Press Play recommends making sure that your press release is finalized and thoroughly reviewed before it is scheduled for distribution.
Press Play distributes to Portuguese media outlets. By using Press Play, you can connect with the right people in the Portuguese media landscape and increase your chances of getting your stories covered both in the national and local press.
No. For now, our only focus is on the Portuguese media landscape. Reach out if you want to discuss further opportunities.
Press Play will work with you to create a compelling story and increase its chances of getting noticed, but we can't guarantee media coverage. Whether or not your press release gets picked up ultimately depends on the newsworthiness and relevance of your story to the media outlet's audience, as well as their editorial priorities and schedule. Results may be impacted by unexpected situations and campaigns will not be duplicated because of that.
Press Play’s focus is on getting your message across to Portuguese audiences through media coverage. This can indirectly help with SEO by generating backlinks and, consequently, increasing brand visibility.
Ideally not. Doing so could undermine the effectiveness of your PR campaign through our service, which is ultimately about communicating with the media.
After your press release is complete, it will undergo a review process from our end to ensure that it meets the necessary standards for distribution. Once the press release is approved for distribution, the timing of its release will depend on several factors, including the availability of media outlets and journalists. Press Play strives to provide timely distribution of your press release and can work with you to identify the best release timing based on your objectives and preferences as well as the local reality considering festive dates and others.
If you have a complaint related to a source or article that has been distributed through Press Play, you should reach out to us and provide as much detail as possible about the complaint, including the name of the source or article, the nature of your complaint, and any relevant evidence you may have. Depending on the nature of the complaint, we may contact the source or media outlet in question to request a correction/update or retraction of the article.
No. Press Play’s team has built relationships with a wide range of media outlets and journalists in Portugal, and our database is constantly updated to ensure that our clients have access to the latest and most relevant media contacts. However, Press Play's database is proprietary and confidential, and we do not disclose our sources publicly. This approach helps to protect the privacy of our media contacts and maintain the integrity of the database. Even though Press Play is a tech platform, there are humans behind it, working hard to make the best out of your communication ambitions.
Press Play understands the importance of reaching the right journalists and media outlets with a personalized pitch. That's why we use email as our primary distribution channel - to deliver your press release directly to the inbox of our database of journalists and media outlets in Portugal. We offer several distribution options to ensure your press release reaches the right people, including targeted distribution to specific journalists or media outlets, regional or industry-specific distribution, or national distribution.
After your press release is launched, you'll receive a comprehensive report detailing its performance. This report includes information such as the number of media outlets that picked up your press release and its return on investment. Press Play's team will also inform you of any media outlets or journalists who have expressed interest in covering your story and provide feedback on how to improve your outreach strategy if needed.
That can vary depending on several factors, such as the publication's editorial calendar and the complexity of the story. Typically, it takes between 1-2 days for your press release to be published after it has been distributed to journalists and media outlets. Some publications may take longer to publish your story, while others may publish it more quickly. It's important to remember, however, that media outlets operate on their schedules, and there may be delays beyond Press Play's control.
For now, you can pay with credit card or PayPal. We require payment in full before we begin working on your project. If you have any questions or concerns about our payment process, please feel free to reach out to us—we’ll be happy to assist you.
No, at Press Play, we do not require our clients to sign up for a subscription. We offer flexible and customizable media relations services that can be tailored to your specific needs and goals. Whether you need a one-time press release distribution or ongoing media relations support, we can work with you to create a solution that meets your requirements.
It depends on the nature and scope of your requests. We'll work with you to understand your needs and determine if any additional fees will apply. If your requests require significant additional work, we may need to adjust the scope of the project and provide a revised quote.
You should receive an email confirmation of your payment as soon as your transaction is complete. If you don't see this confirmation in your inbox, please check your spam folder. If you still can't find it, please let us know, and we'll be happy to resend it to you.
Press Play service has a unique cost that considers the media relations services presented along this website. The cost per campaign is 750€ +VAT.
After distributing your press release, Press Play will send you a report containing the distribution list and details on who used the file. This report will be delivered to you via email. If you have any questions or concerns about the report, please feel free to reach out to our support team.
The timing of your distribution report depends on a few factors, such as the size and complexity of the distribution. However, in general, you can expect to receive your report two weeks after the PR launch.
Yes! Just contact our team, and we will send you a sample. Please keep in mind that the specifics of the distribution report may vary based on the type of service you have selected.
Press Play provides social media links to press releases on the distribution report, from the media outlets that share them with us.